organic cotton

Fairtrade & Organic Cotton Bedding

Fairtrade & Organic Bedding is now available!

We are delighted to bring you our range of premium 300 thread count, super soft sateen duvet covers, fitted sheets and pillowcases. They are available from our site HERE and all come in our signature packaging.

We decided that we are going to be that company that not only provides a great product but acts responsibly and fairly to our suppliers. We believe everyone should get a fair price along the supply chain and that is why we have sourced a great partner to produce our bedding in India.

They are a fully certified Fairtrade organisation along with being a 100% organic cotton supplier.

Below is some detail about this supplier and their process.

The state of West Bengal, India, has a history of violent labor union activity and strikes that have led to many factory closures and migration of the textile industry to southern India. Despite these challenges, unions in the area continue to aggressively protest unfair treatment and fight for much-needed changes in workplace conditions.

In this context, Rajat Jaipuria developed a progressive business model for his Cotton Mills. Among other benefits for workers, this facility has a positive stance towards unions and workers are represented by the Centre of Indian Trade Unions (CITU).

In the 1990s, Rajat joined his family’s textile business with an interest in exporting organic cotton textiles. He soon began to incorporate organic cotton into his factory’s products. Over the course of a few years, Rajat managed to convert all his production to organic cotton and by 2009 expanded his factory to include 250 machines. Rajat’s goal is for 100 percent of all his cotton exports to be not only organic but also Fair Trade Certified™.

This supplier orients its production around sustainability; it is certified under the Global Organic Textile Standard (GOTS) and reuses 50 percent of its waste water. This is achieved by collaborating with dye houses and installing reverse osmosis machines. Sludge is converted into fertilizer and fabric scraps are taken from the cutting tables and recycled to produce paper.

The factory sources its cotton from Chetna Organic Cotton, a Fair Trade cotton project supporting 6,000 farmers. Rajat has been involved with Chetna since its inception in 2004, and Rajlakshmi now purchases almost all of Chetna’s Fair Trade and organic cotton for production and distribution to European markets.

The estimated 500 workers at this supplier to produce knit and woven apparel products, bedding and bath supplies, and accessories such as bags and aprons.

The Fair Trade premium has enabled our valued supplier to establish various social and productive programs for its workers which include;

Housing Allowance for Workers

Rajlakshmi provides a housing allowance equal to five percent of a worker’s wage to help pay for housing costs.

Eye Examination and Operation Site

The factory established an eye operation camp where workers and their families can get free cataract surgery.

Future Uses of Fair Trade Premium

Workers have identified several needs to address with Fair Trade premium funds in the future, such as emergency funds, small business loans and a clean drinking water supply for their communities.

Cotton Thread Counts Explained

Cotton thread counts explained

As retailers of the finest gent friendly bed linen money can buy, we have an inherent appreciation for cotton thread counts. Of course, not everyone is as clued up as the team of bed loving amigos here at BroSheets so to help you out, we’ve put together a guide explaining everything you need to know about the all-important thread count, why it matters and what it means for the way you experience your bedroom.

Egyptian cotton

When it comes to all out luxury nothing beats Egyptian cotton. It’s ultra-fine and has the longest staple of all the threads which makes it downright terrific to the touch. It hails from the Nile River Valley and boasts a soft and supple weave.

Flannel sheets

Winter is coming lads and if you want to stay cosy in the depths of December, flannel sheets are your new best friend. Made from cotton, wool or synthetic fibres featuring loose knit stitching and a napped finish for a super sheet that’s soft, warm and amazingly affordable.

Pinpoint weaves

Pinpoint weaves sit at the higher end of the thread count scale which make them a great choice for gents that want to bring a little luxury to their bedrooms. They’re crafted with a two stitches over, one stich under technique which creates a soft texture that borders on sateen.

Pima cotton

Featuring a fine weave and extra-long staple, Pima cotton is trumped only in luxuriousness by its Egyptian counterpart. Crops are grown exclusively in the USA, Australia, Peru and just a handful of other global locations. Thanks to hand harvesting and serious attention to detail, Pima cotton is renowned for its eexceptional durability, sumptuous softness and brilliant lustre.

Cotton-polyester blend

If you’re after minimal creases and shrinkage cotton-polyester blend sheets are just the ticket. The material is created by using iindustrial weavers and looms to blend the two fibres. Ratios vary from 65 percent cotton and 35 percent polyester to a 50-50 mix. Plus, the addition of polyester means these types of sheets are extremely affordable for buyers on a budget.


As a plain weave crafted from both combed and carded cotton yarns, percale is lightweight and closely woven. If you love a smooth finish and a fresh, crisp feel percale is the thread type for you.

Now you’re educated in the sphere of cotton thread counts, why not head to the Brosheets store and shop a huge range of premium quality bed linen that’s guaranteed to make give your crib serious street cred.